THE
MAIN
EVENT
OF
design
&
MARKETING.
My Dark Lab is a one-owner design & marketing studio for brands, athletes, and entrepreneurs who are done playing in the undercard. Sharp identity, cinematic content, and campaigns built to headline - not pad the roster.
Four ways to headline your industry.
Every project runs on the same spine - strategy first, design sharp, shipped on time. Skim the card. Full deliverables are one scroll down.
Brand & Web
Identity systems, websites, and digital products that stop the scroll.
- Logos & brand systems
- Websites & landing pages
- Custom web development
Digital Marketing
Campaigns that convert - not decorate. Ads, email, funnels that close.
- Meta, Google & TikTok ads
- Email sequences & flows
- SEO & authority copy
Video & Motion
Shortform that stops the scroll. Longform that earns the follow.
- Promo & commercial videos
- Reels, Shorts & TikTok
- Motion marks & kinetic type
Print & Merch
Offline impact - apparel, packaging, signage. Full production handled.
- Retail-grade apparel
- Product packaging
- Event & large-format signage
What you actually walk out with.
Brand & web architecture
The foundation everything hangs on. Identity systems that carry across a logo, a landing page, a billboard, a business card.
Everything Included
- Full brand identity systems
- Marketing websites & landing pages
- Custom web dev (React, Next.js, Shopify)
- Design systems & components
- UX/UI for products & apps
Marketing that converts
Ad creative, email flows, and landing pages built to perform. No engagement-metrics theater.
Everything Included
- Meta, Google & TikTok ad creative
- Authority SEO copywriting
- Automated email sequences
- Landing page A/B variants
- Sales funnel architecture
Content that earns attention
Edited for the platform it's going to live on. Color-graded like it belongs on a premium streamer.
Everything Included
- Cinematic promo videos
- Reels / Shorts / TikTok engines
- Motion marks & animated stings
- Kinetic typography
- Podcast clips & livestream graphics
Retail-grade physical product
Print production managed end-to-end. Nothing pixelated, nothing shipped late, nothing that looks cheaper than the price tag.
Everything Included
- Retail-grade apparel & merch
- Product packaging & labels
- Large-format & event signage
- Vehicle wraps & storefront
- Vendor coordination
The roster.
For wrestlers, fighters, and independent athletes who need a brand as sharp as they train - without signing their firstborn to an agent. One roster spot at a time.
Don't see your match?
Tell me what you're building. I'll tell you what you actually need - and whether I'm the right corner. Twenty minutes, no commitment.
Pick your belt.
Three tiers, zero subscriptions, one flat payment. Each bundle is a fixed scope-of-work doc. You'll know exactly what's included before the bell rings.
Challenger
- Logo + wordmark system
- Color & typography palette
- 1 social launch kit (10 posts)
- Business card + letterhead
- Brand guidelines mini-PDF
Contender
- Everything in Challenger
- Website (up to 5 pages)
- 3 ad creative sets
- Email welcome sequence
- 30 days launch support
Champion
- Everything in Contender
- Full website (unlimited pages)
- 6 promo videos / reels
- Merch design + print coordination
- 90 days campaign management
- Quarterly strategy review
How we run the card.
Every engagement runs in three rounds. No surprise billing, no six-week discovery phases, no handoffs to juniors you never met.
The Walk-Out
Free 20-minute call. You tell me where you're stuck. I tell you honestly if I'm the right corner. If I'm not, I'll point you to someone who is.
The Main Event
Scope, dates, and price in writing. 50% to start, 50% on delivery. One revision round built in. You see real work in the first 7 days.
The Victory Lap
Final files in every format you need - print, web, social. 14-day support. Then you own it, forever, no licensing.
Welcome to the Lab.
One designer. One office. Zero account executives between you and the work. That's the whole deal.
Straight from the corner
I'm Brandon. I started MDL because I got tired of watching good brands settle for average work - decks that check boxes but don't move people, logos that die in a pitch folder, campaigns designed by committee and written by nobody. Average work is expensive. Memorable work is the only kind worth paying for.
I design brand systems, build websites, cut video, and run campaigns for people who plan to headline their industry - founders, athletes, and small businesses with big ambitions.
No outsourced template work. No six-week "discovery phases." No account manager forwarding my answers to you eighteen hours later.
Good design is good business.
The thesis since day one. Every logo shipped, every invoice sent - that's the bar.
No pushy sales talk.
If we're not a fit, I'll say so and point you to someone who is.
Scope, dates, price - in writing.
One-page brief. What's in, what's out, when it ships, what it costs.
Independent forever.
The person you meet on the call is the person doing the work.
Questions before the bell.
The stuff people actually ask before booking. If yours isn't here, the contact section is one scroll away.
What they're saying.
Real quotes from real projects. Full case studies coming as the roster expands - drop me a note if you want a sneak.
Brandon is exceptionally talented, highly skilled, and brings rare expertise to every project. Turnaround was unreal and the work hit on the first round.
I've always been impressed with Brandon's work ethic - the quality of work he puts out and the speed at which he does it. He listens before he designs.
Great quality illustrations, highly recommended. Easy process, clear updates, and the final files looked better than what we got from a six-figure agency the year before.
Ready to step into the ring?
Tell me where you're stuck - I'll tell you the smartest next move. No pitch deck, no follow-up funnel, no pressure. Just a clear path forward.
Clear terms before a quote is approved.
Rush timing, source files, licensing, vendor coordination, revisions, and monthly support are visible before work begins.
- +100% of project totalRush Fee - 24 to 48 Hours
Used only when the schedule requires immediate turnaround and normal queue timing is not realistic.
- +50% of project totalRush Fee - 3 to 5 Days
Applies to approved short-window production requests.
- +20% to 30% of project total or $250 minimumSource File Release Fee
Working/source files are released when scoped, licensed, and paid for.
- 5% of remaining balance per monthLate Payment Fee
Applied to overdue balances after the invoice due date.
- 50% of total or billable hours to dateKill Fee / Cancellation Fee
Whichever amount is greater protects scheduled production time and completed work.
- Cost + 20% markupStock Licensing Admin Fee
Covers selection, licensing, and handoff management for paid stock assets.
- Cost + 20% markupFont Licensing Admin Fee
Covers licensed type recommendations, purchase coordination, and usage notes.
- $100-$150 / hourOut-of-Scope Revisions
Applies when requests move beyond the approved scope or production plan.
- $150-$300 per flat roundExtra Revision Rounds
Quoted when a project needs more review cycles than originally included.
- Cost + 15% markupPrint / Physical Goods Tax Handling
Physical goods, printed items, shipping, and tax are quoted separately when applicable.
- 15%-20% of vendor totalVendor Coordination Fee
Covers shop communication, file prep, proof review, and production coordination.
- $1,000-$4,000+ / monthMonthly Design Retainer
Based on recurring creative hours, response expectations, and production load.
- $50-$150 / monthWebsite Hosting Management
Optional management for hosting, updates, small checks, and service coordination.
- $25-$50 / year + domain costDomain Management
Optional renewal and DNS coordination for domains managed through the studio.
- $250-$600 / monthSEO Monitoring
Optional search visibility review, content recommendations, and tracking support.
- $150-$400 / monthAnalytics Monitoring
Optional analytics review and monthly notes for traffic, conversions, and site behavior.
- $300-$800 / monthOngoing Optimization
Optional improvements after launch based on real usage, search behavior, and conversion needs.
- $500-$1,500 / monthMonthly Creative Support Hours
Blocks of 5-15 hours for recurring design, content, or production support.
- $250-$50030-Day Post-Launch Support
Often included in web packages when scoped up front.
- $500-$1,00060-Day Post-Launch Support
Extended post-launch help for teams that need a longer support window.
Final proposals confirm exact scope, deliverables, timeline, deposit, production costs, licensing, taxes, and support terms before work begins.