Launch with a real identity
- Brand identity and logo systems built to last beyond year one.
- Launch websites, landing pages, and booking pages.
- Social media templates, launch campaigns, and lead capture flows.
Tulsa, Oklahoma — Worldwide
Independent Design and Marketing Studio
My Dark Lab turns scattered ideas, businesses, products, and personal brands into polished visual systems that help people take the work seriously — wherever it shows up.
What we are
Not a full-service agency. A focused studio that builds things that work.
My Dark Lab is an independent design and marketing studio based in Tulsa, Oklahoma. The studio builds brand identity systems, websites, SEO and GEO content pages, social media assets, video and motion graphics, print collateral, event graphics, athlete branding packages, packaging, promotional products, and internal business tools for clients who need a serious, consistent public presence.
The service catalog covers 680+ deliverables across 18+ categories — from a first logo to a complete market repositioning, from a single landing page to a full e-commerce system, from a one-time deliverable to a monthly growth retainer. Clients are in Tulsa, across Oklahoma, nationally, and worldwide.
Pricing is published publicly on every page. There are no surprise fees, no agency markup layers, and no deliverables that need a presentation deck to explain what they are.
Client types
Who we build for.
The studio works across industries. The common thread: clients who take their public presence seriously and need a partner that can actually deliver.
Refresh, reposition, or rebuild
- Brand audits, visual system cleanup, and full rebrands.
- Website redesigns, platform migrations, and speed cleanups.
- SEO content engines and Google Business Profile optimization.
Brand systems that fill seats
- Restaurant identity, print and digital menus, and packaging design.
- Grand opening kits, social content, and loyalty cards.
- Food truck wraps, QR menus, and local SEO setup.
A personal brand built for a career
- Fighter marks, monograms, and signature lockups.
- Walkout graphics, entrance videos, and highlight reels.
- Sponsor decks, merch design, and press kits.
Live production from concept to recap
- Event branding, festival graphics, and signage systems.
- Fight cards, concert posters, and stream visuals.
- Live event graphics, sponsor deliverables, and recap assets.
Credibility at a mission-focused budget
- Nonprofit branding, fundraising campaigns, and donor touchpoints.
- Annual gala collateral, impact reports, and sponsorship materials.
- Cause campaign social kits and donation page graphics.
How we work
Simple intake. Real production. Clean delivery.
Every project starts with a clear scope and ends with files that are ready to deploy. No presentations in place of deliverables. No mystery pricing. No missing export formats.
- 01Request
Submit the project through private intake. Include your business, the goal, preferred timeline, and any reference links or materials.
- 02Scope
A recommendation comes back with a clear deliverable list, price range, production timeline, and next steps. Approve what fits.
- 03Build
Production moves with scheduled milestones and review rounds built into the timeline. No surprise pivots mid-project.
- 04Deliver
Final assets arrive packaged, labeled, and ready to deploy — on web, in print, at a vendor, or handed off to a team.
Studio coverage
18 service categories. 680+ deliverables.
The studio covers the full range of visual and marketing production — from a first brand mark to a complete growth system.
-
Branding & Design
$100–$7,500+
Logo systems, brand identity, visual guidelines, illustration, infographics, and rollout assets.
-
Web & Digital Services
$150–$8,500+
Landing pages, marketing websites, portfolio sites, e-commerce stores, web redesigns, and platform migrations.
-
SEO & Digital Marketing
$50–$3,500/mo
On-page SEO, GEO and AI search optimization, Google Business Profile, ad creative, funnels, and email campaigns.
-
Social & Content
$15–$3,000/mo
Branded post templates, launch kits, content calendars, captions, carousels, and platform-specific repurposing.
-
Video & Motion Graphics
$30–$3,500
Promo videos, reels, logo animation, product explainers, event recaps, lower thirds, and livestream graphics.
-
Print Design & Collateral
$50–$2,500+
Business cards, flyers, brochures, postcards, menus, booklets, direct mail, and vendor-ready print files.
-
E-Commerce Power Tools
$5–$15,000+
Shopify stores, product pages, catalog setup, product mockups, launch pages, and store migration.
-
Events & Promotions
$100–$5,000+
Event branding, fight cards, concert posters, signage packages, stream visuals, and live production assets.
-
Creator, Athlete & Entertainment
$100–$11,500+
Athlete identity, fighter marks, sponsor decks, walkout graphics, album covers, podcast branding, and creator media kits.
-
Packaging, Labels & Product
$50–$1,500
Product packaging, labels, beverage cans, bottle labels, food packaging, dielines, and package mockups.
-
Promotional Products & Merch
$50–$4,000+
T-shirts, hats, stickers, patches, drinkware, print-on-demand setup, sourcing, and branded swag kits.
-
Restaurant & Hospitality
$100–$4,500
Restaurant branding, print and digital menus, loyalty cards, grand opening kits, and food social graphics.
Common questions
Before you reach out.
My Dark Lab is based in Tulsa, Oklahoma. The studio serves local Tulsa and Oklahoma clients as well as businesses across the United States and worldwide through remote project intake.
Yes. All intake, communication, review, and delivery is handled remotely. Clients are in Tulsa, across Oklahoma, nationally, and worldwide. Location is never a barrier.
Submit a request through the private intake form. Include your business type, the service or outcome you need, a preferred timeline, and any links or reference materials. A recommendation with deliverable scope, pricing, and next steps follows.
There is no formal minimum. Most projects start in the $250–$2,500+ range. Smaller tasks — single assets, cleanup work, and add-ons — are also available through the service catalog at starting prices listed publicly on every page.
Timeline depends on scope. A single deliverable typically takes 5–10 business days. A full brand identity system runs 3–6 weeks. Multi-page websites and full campaign systems are scoped per project with a confirmed timeline included in the proposal.
Portfolio examples are available on request through the project intake. Many client projects include confidentiality agreements. The Work page outlines service areas and the types of deliverables the studio produces across every category.
My Dark Lab is an independent studio — not an agency with layered overhead, account managers, and upsell pressure. Work is direct production with transparent pricing. Deliverables are built to actually be used, not just presented in a slide deck.
Yes. Monthly design retainers, SEO monitoring, analytics review, ongoing optimization, social media management, and post-launch support are all available. Retainer scope and hours are confirmed in the proposal before the first billing period begins.
Yes. The studio prepares print-ready CMYK files, coordinates with vendors, reviews proofs, and manages production handoffs for business cards, flyers, banners, signage, packaging, promotional products, and more. Vendor coordination fees apply and are disclosed upfront.
Starting price ranges are published publicly on every service and catalog page. Final quotes confirm exact scope, timeline, deposit structure, licensing, production costs, and applicable taxes before work begins. Rush fees, source file release, and extra revision rounds are always disclosed upfront.
Policies, add-ons, and operating fees
Clear terms before a quote is approved.
Rush timing, source files, licensing, vendor coordination, revisions, and monthly support are visible before work begins.
-
+100% of project total
Rush Fee - 24 to 48 Hours
Used only when the schedule requires immediate turnaround and normal queue timing is not realistic.
-
+50% of project total
Rush Fee - 3 to 5 Days
Applies to approved short-window production requests.
-
+20% to 30% of project total or $250 minimum
Source File Release Fee
Working/source files are released when scoped, licensed, and paid for.
-
5% of remaining balance per month
Late Payment Fee
Applied to overdue balances after the invoice due date.
-
50% of total or billable hours to date
Kill Fee / Cancellation Fee
Whichever amount is greater protects scheduled production time and completed work.
-
Cost + 20% markup
Stock Licensing Admin Fee
Covers selection, licensing, and handoff management for paid stock assets.
-
Cost + 20% markup
Font Licensing Admin Fee
Covers licensed type recommendations, purchase coordination, and usage notes.
-
$100-$150 / hour
Out-of-Scope Revisions
Applies when requests move beyond the approved scope or production plan.
-
$150-$300 per flat round
Extra Revision Rounds
Quoted when a project needs more review cycles than originally included.
-
Cost + 15% markup
Print / Physical Goods Tax Handling
Physical goods, printed items, shipping, and tax are quoted separately when applicable.
-
15%-20% of vendor total
Vendor Coordination Fee
Covers shop communication, file prep, proof review, and production coordination.
-
$1,000-$4,000+ / month
Monthly Design Retainer
Based on recurring creative hours, response expectations, and production load.
-
$50-$150 / month
Website Hosting Management
Optional management for hosting, updates, small checks, and service coordination.
-
$25-$50 / year + domain cost
Domain Management
Optional renewal and DNS coordination for domains managed through the studio.
-
$250-$600 / month
SEO Monitoring
Optional search visibility review, content recommendations, and tracking support.
-
$150-$400 / month
Analytics Monitoring
Optional analytics review and monthly notes for traffic, conversions, and site behavior.
-
$300-$800 / month
Ongoing Optimization
Optional improvements after launch based on real usage, search behavior, and conversion needs.
-
$500-$1,500 / month
Monthly Creative Support Hours
Blocks of 5-15 hours for recurring design, content, or production support.
-
$250-$500
30-Day Post-Launch Support
Often included in web packages when scoped up front.
-
$500-$1,000
60-Day Post-Launch Support
Extended post-launch help for teams that need a longer support window.
Final proposals confirm exact scope, deliverables, timeline, deposit, production costs, licensing, taxes, and support terms before work begins.