Logo and mark
- Primary logo mark in vector format.
- Logo variations: stacked, horizontal, icon-only, reversed.
- Export pack with all required file formats and sizes.
Branding studio — Tulsa, Oklahoma
Tulsa Branding Studio
My Dark Lab is a Tulsa-based branding studio that builds logo systems, visual identities, brand guidelines, and rollout assets for businesses that need to look serious everywhere they show up — from web and social to print and signage.
What branding actually means
Branding is more than a logo. It's the system that makes every touchpoint look intentional.
A logo is the most visible part. But a real brand system includes the color palette that makes things feel consistent, the typography that communicates the right level of quality, and the guidelines that make sure the next designer, printer, or vendor gets it right the first time.
Tulsa businesses that outgrow their original identity — or launch without one — often find that every new asset has to be redesigned from scratch, every vendor needs to be corrected, and the overall impression is inconsistent. A branding studio fixes that at the foundation.
My Dark Lab builds brand systems that create a repeatable identity — one that works on a website, a business card, a vehicle wrap, a social media post, and a trade show booth without looking like four different companies.
What a Tulsa branding project covers
From logo-only to a complete visual system.
Branding projects are scoped to what the business actually needs — not a preset bundle with extras you won't use.
Full visual identity
- Logo suite plus official color palette and typography system.
- Brand guidelines document (mini, standard, or comprehensive).
- Application examples: web, print, social, and signage mockups.
Refresh or full repositioning
- Audit of existing brand materials and market positioning.
- Light refresh through complete visual system replacement.
- Rollout asset pack for a smooth transition across all platforms.
How a Tulsa branding project works
From brief to usable identity.
The process is direct — no endless discovery phases, no concept presentations before a single mark is built. The goal is a usable identity that ships on time.
- 01Brief and direction
Submit business type, audience, market position, existing brand materials, and any reference examples. Direction is confirmed before design starts.
- 02Identity development
Primary mark, color, type, and variation options are developed with the confirmed direction. Review rounds are built into the timeline.
- 03System build
The approved mark is expanded into the full deliverable scope — variations, guidelines, application examples, and export files.
- 04Handoff
Assets are delivered in all required formats, labeled for easy use, with any usage notes, next steps, and support terms included.
Tulsa branding pricing
Starting prices published before any quote.
These are starting ranges. Final quotes confirm exact deliverables, timeline, deposit, and terms before work begins.
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Full Brand Identity Package
$2,500–$5,000
Logo suite, color palette, typography system, brand guidelines, and rollout assets for a complete visual foundation.
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Logo Design — Primary Mark
$500–$1,500
A primary logo mark built for real-world use — vector, scalable, and delivered in all standard formats.
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Logo Variation Pack
$200–$500
Stacked, horizontal, icon-only, reversed, and export-ready variants added to an existing mark.
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Brand Guidelines Document
$250–$3,500+
Mini, standard, or comprehensive usage rules for teams, vendors, printers, and developers.
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Brand Refresh — Light
$800–$1,500
Modernization and cleanup of an existing identity without a full rebuild.
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Full Rebrand
$3,500–$7,500+
Complete visual identity replacement — new mark, system, guidelines, and rollout assets.
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Naming / Business Name Development
$500–$1,500
Name exploration with shortlist, domain and handle availability check, and direction recommendation.
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Brand Consistency Audit
$250–$500
Review of existing brand materials across platforms with a gap report and recommended fixes.
Tulsa branding bundles
Packages for the most common starting points.
These bundles are built for common Tulsa business situations. Final scope is confirmed after the project request.
Branding Kit
Logo, color, type, guidelines, and a launch-ready identity foundation for a new or refreshed Tulsa business.
Starter Impact Bundle
A focused first move for a Tulsa business that needs a polished identity quickly without a full system build.
Authority Pro Bundle
Full brand identity, website, and campaign system for Tulsa businesses positioning for a bigger market.
Tulsa branding questions
Common questions before hiring a branding studio.
A Tulsa branding studio designs and builds the visual identity system for your business — the logo, color palette, typography, brand guidelines, and rollout assets that make your company look consistent and credible everywhere. My Dark Lab also connects brand identity to websites, social media, print, and marketing as connected services.
A focused logo design runs $500–$1,500. A full brand identity package with guidelines and rollout assets typically costs $2,500–$5,000. A complete rebrand for an established business can run $3,500–$7,500+. Starting prices are published publicly on every page at My Dark Lab.
A primary logo mark typically takes 5–10 business days. A full brand identity package with guidelines and rollout assets usually runs 3–6 weeks. Rush timelines are available with a rush fee for projects that need to move faster.
Yes. My Dark Lab works with Tulsa small businesses, startups, established companies, restaurants, local service businesses, athletes, nonprofits, and remote clients. The studio offers tiered options from focused logo-only projects to full brand system builds with website and marketing included.
My Dark Lab serves the greater Tulsa metropolitan area including Broken Arrow, Owasso, Jenks, Bixby, Sand Springs, Claremore, and surrounding communities. All work is handled remotely, so location in or outside of Tulsa is never a barrier.
Final usable assets in standard formats (SVG, PNG, PDF, JPG) are included with all brand projects. Editable source files — AI, EPS, PSD, or Figma — are available with the source file release fee, which can be included in the project scope upfront.
Yes. My Dark Lab builds brand identity and websites as a connected system. Combining branding and web design ensures the site reflects the identity correctly from launch. Packages that include both are available starting in the $3,500–$8,000+ range depending on scope.
My Dark Lab is an independent Tulsa studio with transparent published pricing, direct production without agency overhead, a full 680+ item service catalog, and experience across founders, restaurants, athletes, events, and nonprofits in Tulsa and beyond. Starting prices are public. Work begins with a clear proposal and confirmed scope.
Policies, add-ons, and operating fees
Clear terms before a quote is approved.
Rush timing, source files, licensing, vendor coordination, revisions, and monthly support are visible before work begins.
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+100% of project total
Rush Fee - 24 to 48 Hours
Used only when the schedule requires immediate turnaround and normal queue timing is not realistic.
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+50% of project total
Rush Fee - 3 to 5 Days
Applies to approved short-window production requests.
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+20% to 30% of project total or $250 minimum
Source File Release Fee
Working/source files are released when scoped, licensed, and paid for.
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5% of remaining balance per month
Late Payment Fee
Applied to overdue balances after the invoice due date.
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50% of total or billable hours to date
Kill Fee / Cancellation Fee
Whichever amount is greater protects scheduled production time and completed work.
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Cost + 20% markup
Stock Licensing Admin Fee
Covers selection, licensing, and handoff management for paid stock assets.
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Cost + 20% markup
Font Licensing Admin Fee
Covers licensed type recommendations, purchase coordination, and usage notes.
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$100-$150 / hour
Out-of-Scope Revisions
Applies when requests move beyond the approved scope or production plan.
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$150-$300 per flat round
Extra Revision Rounds
Quoted when a project needs more review cycles than originally included.
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Cost + 15% markup
Print / Physical Goods Tax Handling
Physical goods, printed items, shipping, and tax are quoted separately when applicable.
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15%-20% of vendor total
Vendor Coordination Fee
Covers shop communication, file prep, proof review, and production coordination.
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$1,000-$4,000+ / month
Monthly Design Retainer
Based on recurring creative hours, response expectations, and production load.
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$50-$150 / month
Website Hosting Management
Optional management for hosting, updates, small checks, and service coordination.
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$25-$50 / year + domain cost
Domain Management
Optional renewal and DNS coordination for domains managed through the studio.
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$250-$600 / month
SEO Monitoring
Optional search visibility review, content recommendations, and tracking support.
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$150-$400 / month
Analytics Monitoring
Optional analytics review and monthly notes for traffic, conversions, and site behavior.
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$300-$800 / month
Ongoing Optimization
Optional improvements after launch based on real usage, search behavior, and conversion needs.
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$500-$1,500 / month
Monthly Creative Support Hours
Blocks of 5-15 hours for recurring design, content, or production support.
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$250-$500
30-Day Post-Launch Support
Often included in web packages when scoped up front.
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$500-$1,000
60-Day Post-Launch Support
Extended post-launch help for teams that need a longer support window.
Final proposals confirm exact scope, deliverables, timeline, deposit, production costs, licensing, taxes, and support terms before work begins.