Your Brand Deserves Better Than a Logo.

Logos are just the surface. We craft full identities that connect, convert, and echo across every touchpoint.

OR

Why Most “Brands” Vanish in the Noise

A great logo won’t save a confused brand. Most small businesses skip the foundation your story, your tone, your purpose.
Without strategy, your visuals are just decoration.

Symptoms of a Shallow Brand:

  • Inconsistent messaging on social media

  • A nice-looking logo with zero emotional pull

  • Trouble explaining what makes you different

  • No clarity in tone, mission, or market position

Not Just a Logo. A Living, Breathing Identity.

Most designers stop at the logo. We don’t even start there.
At My Dark Lab, we reverse-engineer your visuals from strategy.
That means everything, from your tone of voice to your Instagram bio, is built to reflect your essence and drive results.

3 Branding Truths We Live By:

Start with Soul
Every brand has a reason for existing. We help you unearth it and bring it to life in words, visuals, and action.

Design with Purpose
We don’t chase trends. We craft intentional, conversion-minded design built on your unique positioning.

Think Long-Term
This isn’t just about launch day. It’s about brand equity, growth, and leaving a lasting impression that scales.

Steal the Strategy That Makes Brands Memorable

This is the exact checklist we use for our branding clients.
Inside, you’ll find the building blocks that make people feel your brand, before they even read a word.

Included in the Checklist:

Brand Voice & Personality Map

  1. Visual Style Planning Grid

  2. Emotional Hook Questions

  3. 5 Branding Mistakes to Avoid

  4. Our Go-To Tools for Brand Development

People Are Talking.

Testimonials

Meet the Mind Behind the Lab

I’m Brandon Pascual, branding strategist, designer, and digital mad scientist. My Dark Lab is where strategy, rebellion, and creativity fuse into brands people don’t forget. I’ve built identities for nonprofits, startups, wrestling promotions, and everything in between. This isn’t Canva-and-go. This is calculated, courageous, and built to echo.

Let’s Make Your Brand Unforgettable.

Let’s Make Your Brand Unforgettable.

Let’s Make Your Brand Unforgettable.

Option A:

Option B: